Techniques and strategies of product designing for contestants of ZEQUENZ Design Contest

Dr. Netpreeya Chumchaiyo (Kru Kate), Director of the Office of Product Value Promotion, Department of Export Promotion - Deputy Organizing Committee and Project Consultant.

 

“This contest fits the concept of Creative Economy which is a concept that the government including Department of Export Promotion try to promote. We have seen potentials of Thai designers which are equivalent to those of world’s designers therefore this contest will opens new windows for Thai designers to show their talents and creativity.”

“Designers need to focus on the market. The design of the cover should make the owner proud of carrying a ZEQUENZ notebook to work or school or even for personal use.  Designers needs to keep in mind that ZEQUENZ is an international brand. We export these notebooks to the world, so the design should be widely accepted. Department of Export Promotion established Library of Design collecting catalogues from all around the world. The library is opened for anyone who wants to know more about design or wants to find inspirations for new ideas. Kindly visit the library at Department of Export Promotion on Ratchadaphisek Road.”